The association is non-political, non-commercial & non-profitable organization. It will be totally committed to promote Punjabiat i.e Hindu-Sikh unity, youth, industry, agriculture, education, health etc. The objective is to promote Punjabi language, literature, and culture by utilizing all available means and resources. The aim is to organize camps, seminars, workshops, and training sessions (both online and offline) for the holistic development of individuals belonging to all age groups within the global Punjabi community. These initiatives will focus on fostering spiritual, emotional, social, economic, and intellectual growth among the participants.